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Inside Google’s Plan to Stop Apple From Getting Serious About Search (www.nytimes.com)

submitted 1 year ago by mastermind@lemm.ee to c/technology@lemmy.world

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[–] Bogasse@lemmy.ml 1 points 1 year ago* (last edited 1 year ago) (1 children)

As a very aware consumer I think it's fair, but a larger audience would be hard to convince :

Internet is basically perceived as free for most people, in particular search engine is considered as one of the most obvious features as it is the entry point
Google is still perceived as "the quality search engine" and others as the shitty ones that would trick you into using them during the 2000's via intrusive browser extensions. Recent popular alternatives always an argument other than the quality : privacy, charity, sovereignty, ...
Most people can't make the difference between "Search Engine" and "Web Browser". I would say it is because of Google because Google Chrome successfully marked itself as "Google". This last one is scary to me, even people very confortable with computers can't make the difference and are not aware that a search engine is just a website and that it is not tied to a browser.

To convince someone to use Kagi, you must change their mind about these three points, and then convince them to spend 60$/year for it.

[–] wreckedcarzz@lemmy.world 1 points 1 year ago

Yeah I'm talking about the kind of people who are here, on Lemmy - not the grandma that uses Facebook as 'the internet search'. The people who are aware of current trends and events in tech. I've given up trying to educate people who don't give two shits - life is too damn short.