So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
Nothing wrong with Longines, it’s a Swiss-made mall watch in an uber-competitive market segment of middling brands that sit uncomfortably between well-priced, superb Japanese watches and much more expensive decent Swiss watches. Longines IMHO are best bought second-hand as the prices are so much better for an okay watch. It wants to be a luxury brand, but has a way to go.
It’s absolutely ridiculous to call Longines a mall watch. They are one of the oldest watch companies and have significant history.