Watches

I have this thought regarding Citizen and I have to say their model releases over the last few years have been generally quite good. The Fugu and Tsuyosa are two I find quite well designed.

However as much as their models are nice, the name and branding just doesn’t have charm to me. Does anyone else feel this way? Perhaps the name Citizen itself just misses the mark in the western world. Rolex, Omega, Seiko all have names that look and read more aesthetic.

A thought I had was that they should have a subsidiary like Seiko does with Orient (Orient branding also another one that seems lacklustre) and here they can get their marketing right with the same great products and tech they currently produce.

Keen to hear everyone’s thoughts.