So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
I recall reading that a huge chunk of their profits comes from women's watch sales in the Far East. Historically Longines were 'big' in the US, Far East & South American markets. Rolex as a comparison were until the 60's a brand of Britain and her empire/commonwealth.
On the flyback/speedy comparison, Longines has more history in that area, it's just the 'wrong' kind and of a different era. The Speedy is basically the Moon Watch. That's pretty much it and boy do Omega know it. Whereas Longines invented the flyback, were building chronographs inhouse pretty much from when men's watches went from pocket to wrist and invented the very design of the two pusher chronograph. But like you say marketing and the plain fact that Normal People(tm) buying watches know and care about the Moon thing and nada about the rest.