So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
I think Longines has a shocking number absolute banger watches for the price. Their watches are not upper echelon quality (like e.g. Omega or Rolex) and at the same time they are not exactly cheap (like Seiko, Hamilton, etc.). If you can pay 2k or 3k for a watch that is imho better than it should be for that price (which I think they are - I love Longines), then chances are high you can probably pay 4k or 5k as well in which case you might go for something a bit nicer. I think that puts them in an awkward position in the market, so they are less popular than they should be. Again I think they still have a shocking number of amazing watches that are cheaper than they have any right to be. Many of their watches really match my personal taste, so I like them more than the average watch nerd, I think. I recently bought the Longines Spirit 40mm and I am eye-ing (heh) the Big Eye Titanium for the near future as well.