So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
I think the "problem" isnt what they are. Its what they arent hand havent been for years. They havent been Rolex or Cartier or any of those other prestige brands for a very long time. Although decades ago they were definitely on par, they had a long period in the wilderness making cheaper less well designed watches. And that's what people think of because they spent your entire lifetime as exactly that.
The new designs are good. Really good. But design isnt everything and watches are an emotional and status thing as well. Right now, they dont have the status, and argue what you want, but that counts.
If they stay on their game another 5, 10, 20 years... they'll be right there again. But you can lose status in a minute that it takes years to regain. They're going through that now.