this post was submitted on 24 Sep 2025

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Referring to Fediverse services as "Alternatives" is bad marketing (piefed.social)

submitted 4 days ago by chromodynamic@piefed.social to c/fediverse@piefed.social

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When trying to convince people to move to Fediverse services, people will often refer to them as "alternatives", calling Mastodon a Twitter-alternative, PeerTube a YouTube-alternative, etc. But I don't think this is the most effective approach.

This is a problem I noticed before I even heard of the Fediverse, because FOSS advocates do the same thing.

The issue is that to the average person, THING-alternative just means that if you already have THING, you don't need it. Or even worse, people will assume it's an inferior imitator. Most people aren't looking for "alternatives". When they adopt new social media it's in response to trends.

Look at mainstream social media for example. When TikTok appeared as a new video platform, it didn't call itself a "YouTube alternative".

So, at a minimum, I would advise not referring to services as "alternatives" but simply "cool new services/apps" and exalting their best features from a user perspective.

I have other thoughts on how to advertise the Fediverse, but I don't want to make this post too long.

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[–] Tuuktuuk@piefed.ee 1 points 4 days ago

Nobody has said that's a problem.

What was considered a problem by the post is saying "Lemmy is a Reddit alternative".
Saying "Lemmy is Reddit but better" is a whole different kind of phrase!