this post was submitted on 28 Sep 2025
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Homelander memes: helping the internet make fascists feel normal and relatable since 2024 or whenever.
The boys creators: "make sure you make him really stupidly evil, so there's no confusion about how evil he is"
Conservatives: "damn this guy's kinda cool actually"
Because the internet has a thing for identifying with assholes. Look at Rick Sanchez or Dennis Renolds or Starship Troopers or Warhammer 40K or Helldivers. Take any character or group that's explicitly coded as terrible in the source material, hand it to the Internet, and they'll start making memes about it and eventually unironically decide that character is legitimately great actually. And the people spamming the shit everywhere will always act as though such a thing could never happen.
Meanwhile in the US...
Yes, the psychopathic baby eating lunatic definitely makes fascists feel normal and relatable...
No, it makes fence-sitters feel like there's something to identify with in a baby eating lunatic and slowly shifts the Overton window further and further toward normalizing straight up evil.
Riiiiiiiiiiiiiiight.