this post was submitted on 28 Oct 2023
1 points (100.0% liked)
Entrepreneur
0 readers
1 users here now
Rules
- No Personal Attacks - criticism of ideas is allowed, attacking people is not.
- Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
- No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
- Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.
Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Totally depends on your business.
Truth is you probably don't want a generalist. I run an agency that calls itself a plug in marketing department for B2B saas and digital services startups. If someone approaches who runs a 25+ man business, sells e-commerce products, runs a shop, offers local services, etc etc etc then I send them onto my contacts who specialise in that.
You don't want a guy who says he can do it all, because maybe he can, but how well? Like I'm pretty good at what I do, but if someone's got SEO questions I pull in our SEO guy because I only know the general stuff in that topic.
It's fine to hire one person if you want it in-house, but you need to be confident that you're hiring someone who knows what they're talking about and isn't gonna make it up as they go, and you need to be confident you're hiring them for the job you need done.
I've been the one man marketing department at companies before, and scope growth did leave me googling the answers to tasks that aren't my specialty. I did my best, but it was never going to be the same quality as someone who specialised in that thing.
To be honest, you want to find someone who specialises in what you do. If you're a corporate lawyer in the USA who mainly handles countersuits, you want an agency that specialises in corporate lawyers in the USA and understands what that entails. Same thing for any other niche.