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This is just stupid. Make it clear the product doesn't have meat in it. It's not that hard. Surely people can't be confused by veggie burger vs burger?
I've seen vegetarian minced meat type thing that had it like this
^^veggie minced meat ^^product
Seemed kinda silly, you'd think being a veggie thing would've been a value add selling point
I'd go a step further and require labeling meat as having come from an animal. So the source of food would have to precede the term, such as "cow burger", "pig burger". Can do the same for milk. Make all dairy farmers put "cow milk" rather than just "milk". It's way less confusing that way. Include a warning that the product contains lactose. Instead of a logo to signify vegetarian products, make one to signify animal products. Use the silhouette of a horse or something.
It's an excuse. A bullshit one. The real reason for this "problem" being addressed is that the meat industry is threatened, and lobbies hard to fight the plant based industry.
But they will lose, eventually.
Current labelling is correctly understood by 70% of sampled population according to the article. That's lower than I would have expected.
You underestimate how stupid the average person is.
As clearly shown in this thread. Sooo many deeply stupid comments. The vast majority agreeing with this change, general anti-vegan idiocy, and trolls. I don't think I've ever seen a comment section for something even remotely related to veganism without shitty and dumb people like that, it's like they sit and scour the whole Internet with every minute of their time, ready to jump in and act like children who got their lollipop stolen. They're pathetic people.
I went vegetarian two years ago and cannot for the life of me fathom how one cannot differentiate... That said, I'm from Sweden and products in other countries might be marketed differently so I wouldn't be able to say, but still.
Only issue I often come across here in Sweden is that different companies use "veggie" differently. Some use it only for vegan products, others use it for vegetarian products and it's not always clear which is which without reading the ingredients list. I've accidentally bought stuff with milk, cheese and eggs in them many times because it wasn't clearly written anywhere and it's easy to miss stuff when you're at the store and reading the (often long) ingredient list of several things while in a hurry. It happens even more often with family and friends who aren't vegan and buy stuff they usually don't when they make food for you. In those cases I still eat the food, just point out the non-vegan ingredient(s) the product has and ask them to just look at the ingredients list when buying and/or even calling me so I can help them.
Never underestimate what people can get confused about. People will also still buy veggie burgers expecting them to have meat, after they would be relabeled eventually.