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First steps to take? (alien.top)

submitted 1 year ago by birdcil@alien.top to c/entrepreneur@indiehackers.space

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I'm looking to start a small handmade jewelry business on the side, since this is a hobby I'd be doing anyway, I see no harm in trying. I have my brand name, etc. down, but I keep getting stuck in this loop:

I feel like I need to trademark my name before registering an LLC or establishing an online presence, but then I also don't want to waste my money on trademarking the name if my business doesn't do well. I keep thinking I should start a website + social media accounts for the brand first to establish a presence and audience, but then I get concerned that someone will steal the brand name for themselves if it's not already trademarked. This has led to complete decision paralysis.

I don't have a ton of money to pour into this business other than for materials, so trademarking would mean navigating that myself without a lawyer. I'm mostly just confused on where to start.

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[–] Agile_Dragonfruit_13@alien.top 1 points 1 year ago

My advice would be to start small on social media with your designs to validate your idea and build interest before committing funds elsewhere. You can always trademark later if it takes off.