this post was submitted on 31 Oct 2023
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Speaking as a consumer as well. I recently went with a private health business because they had a website build that detailed and explained their services and what to expect. It gave them more authority in my eyes as the rest of the other businesses didn't have an online presence and barely any reviews. In my eyes the website declared credibility.
I get that. The issue is that there are sooo many fake websites fir my type of niche construction. And most if them are fake.
This business has done really well via word of mouth. Like extremely well. I guess I just was hoping not to do a website.
So a one pager. Fill it with testimonials and then put your phone number on it and say: I answer anytime.
Maybe a couple hundred bucks tops.
This. Grab as many testimonials you can and make a mosaic of photos with captions.
You don’t need much. A simple Wordpress or similar will do fine. If you do the IT right you will gain much and see profits increase significantly
Mytake on this is you actually don't really need a website. If only a few of your clients are asking you to check you out online, but the majority are ok without looking at a website, I think you can still expect continued growth through word of mouth. I would actually double down on word of mouth if you aren't already doing it, such as offering a referral fee and video testimonials with client's consent to be used for marketing purposes. You can also ask satisfied clients to post on their social media maybe for some sort of incentive and leverage their networks even further. Also taking before and after pictures and having a collection of them to showcase would be pretty beneficial.
But yeah if I were in your shoes if only two clients called me asking for a website, building a website wouldn't be a priority but it would be in the back of my mind to do at some point down the line as a MAYBE when revenue is higher.