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Reason why people don’t share their industries when they’re niche (alien.top)

submitted 1 year ago by Y0UR_LANDL0RD@alien.top to c/entrepreneur@indiehackers.space

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Good story of why people don’t share the info like specific niche about the businesses in this sub.

Last week I was talking to someone looking to buy a business about how I purchased a business in a specific niche. They were also looking to purchase a business but didn’t have any industry specifics locked in.

Long story short: individual emailed me a week later on company email as part of a (clearly mass) email campaign looking to purchase my business in the niche I had mentioned I bought in.

I’m actively looking to grow through acquisition and organically but now I’m fighting another who’s actively reaching outbound to others trying to acquire them too & id be pissed to find out he bought a competitor (bec I know I’d pay at least what he’s offering, if not more & it would be worth 2x more to me than him, plus just who honestly). Now imagine I post something about my niche to a sub of 1M+ or whatever this sub is. It’s a small world & bring e-commerce into it on this sub & it’s not unlikely you’ll bring a new competitor into the space.

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[–] IntroEntre@alien.top 1 points 1 year ago (7 children)

Can downvote me all you want, it's likely you and everyone agreeing are mediocre at business. I'm not even trying to be rude or contrarian. Everyone who hides there niche is almost always a very small business owner. I've come across a few 8 figure sellers in ecommerce who hide their niche and they almost always suck as people to talk to when networking.

If you're good at what you do, you don't hide it. Imagine Steve Jobs hiding the Mac and telling people it's a niche secret. No if you're confident in your business and product you scream it from the rooftops even if you don't need the distribution. If you're a shitty low end dropshipper, SAS company, or even worse a brain dead person with a physical location thinking someone's going to steal your carpet business in Austin, Texas... then you hide your niche. I just think this mindset is cancerous to business and humanity so I vehemently reject it.

I sell lint rollers on Amazon.com my brand is PetLovers.com. if you want to compete feel free our competitors are 3M, and Chinese sellers totaling 50M/year in sales. Even if our competitors weren't big I wouldn't be afraid. Feel free to hop in we're at 7.5M in revenue this year. Doesn't mean you'll match it though.

[–] Cyberspunk_2077@alien.top 1 points 1 year ago

Bear with me here, but doesn't that make them correct to hide their niche?

A mediocre business owner who is there for the taking is making a smart move in not broadcasting that, surely.

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