this post was submitted on 31 Oct 2023
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I book 20 qualified lead appointments per day, every day for a high-margin, high-cost product (divorce law, minimum $5,000 retainer) using a simple 1-page lander that I built in less than a weekend.
This quarter we'll pass 3x revenue growth MoM with a 10% CPA.
Your website doesn't need to be "really good"; it needs to nail messaging and conversion first, and be "good" second.
You are talking about something entirely different than a website.
You are talking about a single landing page that collects data from ad spend, which is just a single page of a "good website". Your single page consultation request form doesn't feed itself, it's fed by $ ad spend. $500 for a single client in fact as per your 10% CPA number.
Average wage of a divorce attorney in the United States is $130k, let's assume you are in that average. You are servicing about 30 clients per year with a $500 CPA you are spending $15,000 on your "landing page" when you could get better results from a good website total cost $3,500.
You’re making an awful lot of assumptions. We’re way ahead of 30 a year and we’re a team of people, not a solo attorney.