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Less paying more customers or more paying less customers? (alien.top)

submitted 10 months ago by sjkurani@alien.top to c/entrepreneur@indiehackers.space

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We are new to the industry and our competitors are charging 3x of our amount. So should we raise our pricing or continue with less pricing to accquire more customers?

I feel less is good, but feeling that are we loosing some amount where the customers are already ready to pay.

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[–] ali-hussain@alien.top 1 points 10 months ago

Two different companies. Both are valid strategies. Two reads: https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines to understand how the concepts relate to each other and https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y/ to understand when either may be better for your target industry.