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Starting a Job Board, need help getting users. (alien.top)

submitted 10 months ago by Ang_und123@alien.top to c/entrepreneur@indiehackers.space

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I have a job board, which is designed to help young people to find their first jobs. E.g. someone working at McDonalds, or their local supermarket. I too am around that age which I believe can be an advantage in terms of getting job seekers.

Aside from this, my site is fine, it's functional and all that (i used an envato theme & wordpress) but I'm not sure what the best way to get employers and candidates is.

I think I should post the jobs myself in the beginning and I also think that I should be very localised, e.g near where I live because the people I'm targeting want jobs near them.

How do you suggest that I should get my first users. Should I use social media, ads, content, post jobs myself, email companies, visit shops? Something else?

Thanks for reading this and I appreciate any/all advice.

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[–] leros@alien.top 1 points 10 months ago

You're trying to build what is called a two sided marketplace. It's very difficult.

You need lots of jobseekers first to attract companies to post jobs. You need lots of jobs first to attract jobseekers. It's basically impossible to start from zero.

A common strategy is to hack your way into having one side to acquire the other side. Companies like Uber paid drivers crazy rates when they signed up even though nobody was requesting rides on the platform yet.

For you, you can post jobs yourself. Go find relevant jobs and add them to your job board. Then you have something to market to jobseekers.