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Why podcasts are more successful than newsletters? (alien.top)

submitted 10 months ago by shotsandvideos@alien.top to c/entrepreneur@indiehackers.space

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I already have one newsletter and I love writing it every week.

But it seems to me that having a podcast would get you more exposure (maybe because of Spotify/Apple) in the long run.

Newsletters are hard to promote, amirite?

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[–] TheHeathen20@alien.top 1 points 10 months ago

I would actually disagree that podcasts are more successful than newsletters.

Sure, there are some big winners in the podcast world, but I think it's a lot easier to get a newsletter off the ground than a podcast because:

- Most people aren't going to be interesting enough to make people want to listen to it.

- It's easier to sell ads in newsletters.

- It's easier to promote (Meta/Twitter ads -> Sparkloop Upscribe -> repeat).

The result is a lot more successful mid-sized newsletters than podcasts.