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Why podcasts are more successful than newsletters? (alien.top)

submitted 10 months ago by shotsandvideos@alien.top to c/entrepreneur@indiehackers.space

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I already have one newsletter and I love writing it every week.

But it seems to me that having a podcast would get you more exposure (maybe because of Spotify/Apple) in the long run.

Newsletters are hard to promote, amirite?

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[–] dabidoe@alien.top 1 points 10 months ago

Well there's something to be said for quality of reach vs. quantity of reach. Maybe collective attention span can't even tolerate a short newsletter. I bet you reach different types of audiences, neither approach is right or wrong.

Seems more people listen to audio books than read. Reading for me is active engagement, vs. audio is default passive. I seem to have better memory recall of what's read because it forms images in my mind, vs. listening which is somebody else's voice in your head. I remember a lot of what I've heard as well (assuming I'm actually paying attention, if not it's like 0% retention unlike reading there's always some even if I'm skimming.)

Have you considered doing a podcast of your newsletter? You wouldn't even have to voice it if you used some of the nicer text to speech platforms like elevenlabs.