this post was submitted on 01 Nov 2023
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The 'what' I will let you decide yourself, but since you're looking to build a service based business, I would not be a good fan if I didn't recommend the following books:
DotCom Secrets & 30Days books from Russell Brunson (other books as well, but these are a great starting point).
$100M Offers & Leads from Alex Hormozi.
The books are not tied to 'services', though are perfect if you're starting out with the idea of actually providing value to your customers.