this post was submitted on 02 Nov 2023
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The Mac is the big one. iPhone sales are strong, stronger than pretty much everyone else in the smartphone market which is down as a whole, but Mac sales are down double digits.
Even then they’re expecting a 1% decline YoY for this quarter, and 5% growth YoY for Q1 which ends in December.
It'll pick up again, I'm sure. The M1 family fixed almost everything wrong with the Mac, so people were eager to get it, and now we're set for a while. I'm personally going to hold onto my M1 Pro for at least a couple more years.
Yeah I’ve got an M1 air and I’m set for a long time. M3 intrigues me but I don’t actually have the need for it.
Apple silicon was such a jump that we’re seeing the pig in the python for a while. Everyone who could use it upgraded it with M1. Nobody needs the upgrade other than the bleeding edge users. And for them it’s worth it. But for everyone else it isn’t.
So we’re only gonna see people that just love to spend money, or people where the incremental advance will save money over the next year.
So I’d expect for M3 to still see declines, though smaller. But in a year when M4 is announced and we start seeing people with M1s start upgrading, we’ll see things tick back up overall slightly. M5 I think will be the next big jump, beause it will be the next big bump when people that bought M1s will start upgrading.
I agree. I definitely noticed that the event (correctly) targeted people who are still on Intel. A few YouTubers laughed about the Intel references, comparing them to breaking up with an ex, but I think that was the right call.
Apple very rarely even acknowledges other companies’ existence in general. So that’s not a surprise.
They targeted people on Intel Macs specifically because they’re the last ones that haven’t moved to Apple silicon yet.
They targeted people on Intel Macs and M1 specifically, because those are the people that don’t upgrade often and openly buy new when performance dictates. Everyone else upgraded with M1 and M2. M3 is getting everyone else on board, plus some M1 upgrades.
I would bet that internally Apple doesn’t expect a big jump until M5 in a few years, when the base M1 users start upgrading en masse. M4 will be getting the last Intel holdouts over onto Apple silicon.