this post was submitted on 05 Dec 2025
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A detailed room-mapping scan is basically a wealth report disguised as vacuum telemetry: square footage, room count, layout complexity, “bonus” spaces like offices or nurserie; all of it feeds straight into socioeconomic profiling. And once companies have that floor plan, they’re not just storing it; they’re monetizing it, feeding it into ad networks, data brokers, and pricing algorithms that adjust what you see (=and what you pay) based on the shape of your living space.
And a mapped floor plan also quietly exposes who lives in the home, how they move, and what can be inferred from that.
Isn’t this information already available? Like if I’m house shopping I know how many rooms the house has and the area of the house.
You know rough dimensions you don’t have a robot going through and literally mapping every item on the floor, high traffic areas , details about amount of people that live there, possible pets, and then tying it to your IP and then selling that to advertisers.
The crazy thing isn’t that they do that it’s that you have to pay money for an item that then does that without your permission and if you attempt to stop it they brick your item that you paid hundreds of dollars for
I don’t know for certain if they sell your data (but they probably do) but you can use a wifi router and how it reflects in a room you can fully map a room with enough accuracy that you can tell what a person is typing on a keyboard which is kind of terrifying if you think about it
How is that information used?
They sell it, some of it is sold to advertisers but recently companies like palantir have been buying these large collections of data, de anonymizing it and then they can use it to develop profiles about people which they can then sell to the government
And that’s what they admit to doing
Once your data is out there it’s essentially impossible to get it back
Property records won’t tell companies how many people are living at a unit, who they are, how they use the space, when they use the space, how they arrange the furniture, etc., and they don’t provide live data streams from your house.