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Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)

submitted 1 year ago by restingboredface@sh.itjust.works to c/technology@lemmy.world

26 comments fedilink hide all child comments

tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

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[–] Marin_Rider@aussie.zone 66 points 1 year ago (1 children)

marketing is up there with the most useless, scummiest professions

[–] Womble@lemmy.world 11 points 1 year ago (1 children)

Bill Hicks had the right idea.

[–] b00m@kbin.social 2 points 1 year ago

First thing that popped into my mind was his bit. thx for linking