this post was submitted on 09 Nov 2023
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Entrepreneur
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I'm not a saas company.
Here are some thoughts I had.
Where are the pictures?
Who are you? This is sort of revealed in your FAQ section, which is the wrong place for it. Most visitors will never even scroll that far down, let alone open up the accordion. And those who do are rewarded with much too little ifnormation. You are the core of your product/service but all I can learn about you, is your name.
I don't really understand how this works. Why do I need to pay you monthly to get a design made? Why would I choose you over finding someone on upwork who can make me a design for a one time payment of $250? Why would I keep you on for months instead of getting a consultant designer?
Why do I need to go to figma to see more of your work?
Why do I need to go to some other website to book an appointment?
Your ATF content is.. I don't know. A bit too busy? You're squeezing in the features of your service in the hero, instead of using the hero to hook them in and then show the features next.
I'm not a fan of your font. It's not bad, but it's not great. I'm not really sure what you're going for, but your primary information delivery method is text, so make it as easy as possible to read.
Hey, thanks for your feedback! I'll try to make it more personal so that potential clients know who they are working with, after all, they would be trusting me with a big part of their business.
So how it works is that you pay a monthly fee (you're not tied into a contract, so you can cancel or pause it anytime), and you can get as many designs as you can fit in that month and cancel/pause if you have no more work or continue if there is more ongoing design work.
As with the freelancer/Upwork, you have to actually go and find this freelancer to do the design for $250. So that means posting a job, going through the proposals, and if you're lucky, the freelancer is available straight away. The project is fixed price so the designer will likely have a set amount of revision rounds they are willing to do. What happens if, after those revisions, you're not happy with the results? What if the project scope changes? You're then left either increasing the price of the project to accommodate these or finding a new freelancer who might be able to do the job properly. In this situation, your time and money were wasted. Another situation is, say in a few weeks, you have more design work needed, and you go back to the same freelancer, they can come back to you saying they are unavailable. A design subscription offers reliability so that, when you have more work, you can resume your subscription and get work done straight away.
I'm unsure what you mean by a consultant designer (is this a full-time designer?), so I'll answer this once I get more clarification.
With the Figma and Calendly links, I wanted to this site out as soon as possible, so although these are not ideal, they do the job and have saved me time instead of creating separate case study pages (which are coming) and integrating appointment booking functionality within the site.
This is getting super long now, but thank you for your feedback again and I'll consider it all carefully! :)
I'm not actually asking those questions, those are just the thoughts I had. If you feel like any of what I said is irrelevant, well, you know your business model and market better than me.
A consultant designer is like a consultant developer. An external resource you hire who bills for the hours spent. So if you're charging £2k monthly, and according to you a designer in your market is £45 per hour, that means I could get ~40 hours of design work for the same cost.