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Make films shorter if you want them shown in cinemas, says Picturehouse director
(www.theguardian.com)
this post was submitted on 19 Jan 2026
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Ah yes, let's further reduce the art so that the dollars flow better.
How about starting with the 30 minutes of previews? Just don't show them.
Costs have to come down. Movies need to stop going on streaming a week after being in theaters.
This industry's death is owned by shareholders and corpos. It isn't the artists who are failing.
Or here is an idea..
Just give up on test Cinema. Going to the cinema is not how movies are consumed anymore.
They're talking about films that are over 3h30 in runtime. There's real data showing that films are creeping up in length