this post was submitted on 20 Jan 2026
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Makes sense. By the time a game shows up on a giveaway it has been out long enough that there's lot of discounts for it. So small budget price that might be less than the price of buying lunch is worth it for some to not deal with Epic.
And the giveaway is good promotion, since even people like me who don't have epic launcher installed will still be aware of it and claim it through a browser. Ends up being free marketing among those who subscribe to gamedeals type communities or visit sites like isthereanydeals. Gives games an opportunity to get a second wind.
That's often but not always the case. For example, the first ever giveaway in Dec 2018 was Subnautica, which was released in Jan that same year. Occasionally other stuff has only been out a couple years, which means it's showed up with discounts before but probably not deep ones.