this post was submitted on 09 Nov 2023
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Don’t fall into the myopic theme here of choosing “one thing” and “sticking to it.” Every small business requires a diverse skill set that will tap into all of your core beliefs and practical skills.
You will 100% need to rely on your core competency, but like any human our competency isn’t a narrow “one thing” that is best to stick to with intense tunnel vision.
Instead, prioritize the project that best matches your current core competencies. Develop a plan that executes on these competencies and create a schedule with short, medium, and long term goals. Stick to your milestones and celebrate each of your accomplishments.
Stoke the flames of your other personal interests in your down time; run with ALL your good ideas until you find a favorite. By the time you realize what’s happening you will have already found your “one thing” without being restricted by needless worrying about what “one thing to do.