this post was submitted on 09 Nov 2023
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Seems like there's some math to do - number of free samples who convert to customers, average lifetime value of customer, etc.
If the avg ltv > cost of acquisition, then you're all good
Consider limiting the number of free widgets, but making people register their interest. Still give a bunch away, but use the details you collect to create a mailing list. Hit them up with some special deals in the first few months, etc.
We say we are limiting samples to 1 per order. We don't have a specific policy on re-ordering samples. Luckily(?) no one has ordered free samples more than once. If they did I would have to find some way to respond. I would probably send out the second free sample and then follow up with an email telling them we can't provide further free samples. I'll have to work on a polite way to say that.
I have a follow-up survey being sent to people two weeks after they make a "purchase" but only 1% of customers filled it out. This shop has only been up for a month. I don't have a lot of customers yet but I definitely would have expected more responses from my audience.
I wonder if there is a better way to register interest. Maybe a pre-purchase survey would be a good idea. I can get some usable info while at the same time adding a little friction.