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Entrepreneurs of Reddit, what kind of cold email do you respond to? (alien.top)

submitted 1 year ago by superego888@alien.top to c/entrepreneur@indiehackers.space

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The majority of salesy cold mail goes straight to trash. But as a business owner, what would make you respond?

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[–] Itchy_Neighborhood51@alien.top 1 points 1 year ago

I've learned in sales that the NUMBER 1 thing that gets people to respond is a very simple formula:

Legitimate need + free value

Identify that they need what you have, but don't sell them right away. Provide the free value. Sometimes, when the time is right you can add an emotional variable and use that to persuade someone to take action towards the next steps.