this post was submitted on 09 Nov 2023
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I currently own and operate my own agency. Been in business since 2011. I started as a solo developer doing basic WP theme-based sites for 1-2K. In my early days I primarily used Google Ads + content marketing/SEO to generate leads.
Fast forward to today, I have a small team now and our average website budget is 20-25K. We will sometimes take on smaller budget projects if there is a recurring revenue opportunity (like SEO, PPC, etc.).
We sell pre-paid website support retainers (25 hour minimum @ $150/hr). Since most of our projects are a bit more complex (API integrations, custom eCom, B2B portals, etc.), 70-80% of our clients purchase one eventually.
Even though I’ve operated this business for over a decade it wasn’t until the last couple of years that we found ourselves attracting leads with higher budgets. I attribute our recent success to the amount of Google reviews we have and deep portfolio in B2B and eCommerce that took over a decade to build.
Best of luck on your journey!