this post was submitted on 11 Jun 2023
1030 points (100.0% liked)
Technology
37742 readers
503 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
People need to understand that this is about tracking your eyeballs. Reddit viewed on a webpage does not provide the metadata they want. What metadata does the app provide? Things you wouldn't think about wanting as a human, but the aggregate is very valuable.
Stuff like how long did you watch that video Ad? Where did you click on screen and at what time? What content were you viewing and what course of action did you take to get there? Web viewing only shows the landing page you arrived on reddit from and the exit page that took you away from reddit. Performing these actions in the app provides metadata cookie crumbs like a trail of roach shit to every single thing you've done on reddit in micro activities.
I'm not sure. I've worked at companies using amplitude and hotjar that can record all click event and sessions on web
Users can block those with extensions so the data isn't as reliable
That's probably a big part. Web browsers can do ad blocking. Within the official Reddit app that's way more difficult.