Political Weirdos

Economically, sure. But you could say the same thing about golf. Hasn't stopped the Saudis from gobbling up the PGA.

Economically was what I was specifying. Liberalism as a political ideology is inseparable from free market capitalism.

The ownership model for the NFL is borderline aristocratic. The management of the franchises is a barely-regulated monopoly.

Again, that's pretty much in line with virtually all liberal governments. There's a reason the founding fathers created a bicameral Congress with the Senate serving as an aristocratic guiding hand.

I would not call the operation of the league "liberal" in the economic sense.

I think we are still conflating the political definition of Liberal (the political idea first put forth by John Locke), with the word liberal (open minded).

The benefits of political liberalism accrue to the capital class, not the labor class. This performance was an expression of, by, and for the labor class. Specifically, the colonized people of Puerto Rico.

The performance was allowed because the capital class who own and operates the NFL benefit from "woke washing" their business. If this didn't ultimately benefit the NFL, they wouldn't have hired him to play the show. Ultimately it serves to protect their image and helps taps into a vastly growing demographic.

guess you can argue everything on broadcast TV is just liberalism, because broadcast TV is a privatized commodity.

Yes.

But then you're arguing propaganda doesn't influence the public. At which point, you have to wonder why anyone is paying so much for the Superbowl ad space.

I never argued that propaganda doesn't influence the public, quite the opposite. My argument was that corporations don't really care how moral the system they promote is so long as it doesn't negatively impact their bottom line. They are more than willing to mouth that they care about imperialism, or throw support imperialism depending on how they think it will moderate their profits.