My wife initially hated my piholes, because they broke some of her phone’s stuff. She runs stock Samsung Android, so lots of the built in Google stuff got broken. She was constantly complaining about it. We eventually spent an evening hunt-and-peck’ing the various blocked DNS requests, to see which ones were required for her phone to work properly, and which ones were just Google Adsense BS. Got her set up with a WireGuard VPN connection that automatically activates when she’s disconnected from the home WiFi, so she’s always protected.

Now that she’s used to it, it’s like a wake up slap whenever she encounters ads. We moved a while ago, and all of my more advanced networking stuff (including the pihole) was sitting in a box until I had time to set it all up. She suddenly started seeing ads again, and was absolutely gobsmacked at how pervasive they are. What really sent her over the edge was when our Roku TV was paused, and went to its idle screen. The idle screen is an auto-scrolling image, and it had an ad plastered across the scrolling image. She was like “what the fuck we’re not even watching anything right now! It’s just idle! Why the hell are they advertising to us on the damned idle screen??” That was what finally pushed her to give me an evening to set all of the networking stuff back up.

Our smart TV doesn't allow an ad blocker on YouTube, but my kids have developed a way to skip ads anyway. They don't tolerate ads more than I do, and I couldn't be prouder.