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What is the point of doing B2C when I can just be another B2B SaaS founder (software)? (alien.top)

submitted 1 year ago by Zvi0@alien.top to c/entrepreneur@indiehackers.space

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Hi, technical founder here (software engineer). Ive been working on a b2c product but we have had some trouble with 1. customer acquisition and 2. figuring out a financial model to keep us in the green. Basically when we think we solved one of these, it just makes the other one a bigger issue (ie. reducing prices -> red, ads -> cant because premium service + decreasing customers [these are projections btw]).

Im wondering why I should even continue at this point? Literally every successful person I know did it by just making another niche saas product, including one of my friends who dropped out after getting a 3 mil seed at a 2 person company. Seems like its way easier on the financial side? People are inherently willing to pay less than a corp, even the company I work at has subscriptions to so many products we literally never use, yet no one bothers to drop the product (b2b saas too btw, public 20B> market cap). If my relatively small (for public tech) company is like this i cant imagine what its like at bigger companies

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[–] vladimir-baranov@alien.top 1 points 1 year ago

Hi there, another engineer here turned-founder.

- What are you options if you don't continue?

- Do you have that lined-up? Is it the same amount of risk?

- You will always hear about successes and rarely about failures. How biased is your data?

Every approach that you take will require work. https://twitter.com/levelsio went through 97(!!) different ideas before finding a market fit.

- Is it easier for you to change what you are doing now or to start something fresh?

Happy to chat in the DMs

Vladimir

https://humaninterfaces.co