Entrepreneur

Sorry bud, but that sounds like a sales pitch again

Yes. Getting new business is a sales pitch.

Again, a sale pitch/tactics.

For sure.

Why? Because it shows I care for them as a person. I send out birthday cards, anniversary cards, congratulations cards if I have that information. It shows I care, and I actually do.

No you don't and you are lying to yourself. You do that because there is self gain in the hope it will lead to new business. I laugh when people kid themselves into believing "they care" but the elephant in the room is to ask if you would build them a site for lower margin if asked? Would you? Because if you "truly cared" and did what you did because you "cared" then profit wouldn't be your main objective.

You can't read my mind. Of course I do it for gain. The person who awards me their business knows this. They are not stupid. They are not going to get fooled. My sister and her husband just got a thousand dollar gift card from their real estate agent because they had him sell our relative's home. My sister and brother-in-law and I, and everyone else in our family know that he did this to get more business for himself. My sis and brother-in-law are not dumb. But here is the thing: they say this is super smart way for him to get more business. They love it. He also goes above and beyond to help them with issues, far beyond other realtors. But they have a good relationship with him.

What you are saying is so idiotic. It's like going into a diner every morning and the whole staff knows you, and you all laugh and have fun every morning, and say that the waitress and staff are reptiles and do not like you at all and only doing it for the money and pretending to like you. That is so wrong as to be insane. People can have friendships, real friendships, with their clients, while sure, they still want to get paid and get a tip.

Because if you "truly cared" and did what you did because you "cared" then profit wouldn't be your main objective.

No. That's completely backwards. Care goes two ways. A client knows that I have to pay rent and food, etc. They have to pay for their services from others to make their business go.

The only reason they would want me to lower the price like that is if they were exceptionally bad at running a business and can't afford to buy things. A successful businessperson who makes a lot of money can afford it.

Those businessmen and women also know that relationships are very important. I've talked to business owners who have used the same vendor for 3 generations. They don't even look at other companies, because the relationship is more important than pure price. I'm not saying that they would pay $25,000 for something that costs $5. But they would pay thousands of dollars per year more, because of their relationship.

You are making it all about money, as if nothing else matters.

But maybe you work in ecommerce where everything is transactional, and you have no contact with the end customer. Yes, then delivering for the lowest price might be ok. But people pay more for all kinds of reasons. Brand being one of them.

And in service businesses, the relationship is everything. When I say I care and want the cuistomer to do well, I'm NOT saying that I want them to adopt me or give me their daughter's hand in marriage. That said, I do care about people I work with. Believe what you will.

It really sounds like you are a bitter person, who does not have friends so everything comes down to transactions. Where people are just objects. There are people like that. They are called sociopaths.