this post was submitted on 03 Mar 2026
103 points (82.8% liked)

Technology

82188 readers
4827 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
103
Apple Accidentally Leaks 'MacBook Neo' (www.macrumors.com)
submitted 1 day ago by mudkip@lemdro.id to c/technology@lemmy.world
130 comments fedilink hide all child comments
 

Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website for EU compliance purposes.

you are viewing a single comment's thread
view the rest of the comments
[–] artyom@piefed.social -2 points 1 day ago (1 children)

I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.

[–] wholookshere@piefed.blahaj.zone 3 points 23 hours ago* (last edited 23 hours ago) (1 children)

The last section specifically calls out an apple example

Provoking, the fourth type of leak, involves companies leaking truthful information in the hopes of obtaining useful information. In "How Apple Does Controlled Leaks" John Martellaro suggests that before launching the iPad, Apple may have released tablet information early for several reasons including wanting to gauge reaction to a US$1,000 price point; to panic or confuse competitors; or to whet analyst expectations. Hannah et al. caution that provoking could backfire if affected parties act on information they assume to be final but that subsequently turns out not to be, negatively affecting a company's reputation.

Source in article

[–] artyom@piefed.social 0 points 23 hours ago (1 children)

"controlled leak" being the operative phrase there.

[–] wholookshere@piefed.blahaj.zone 2 points 21 hours ago

What do you think an intentional leak is?