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I Am Legend scrapped its original ending because test audiences 'felt cheated' by the big twist
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Test audiences kills authenticity and memorability
I disagree.
Authenticity?
The only part of the I Am Legend movie that is authentic to the Novella is the title. Every other part is different. So the movie never had authenticity.
Memorability?
The only reason anyone talks about the I Am Legend movie is because the movie did not use the alternate ending.
The test audiences are what has kept the movie on the front page of movie message boards for 19 years. The discourse over the theatrical ending v the alternate ending is why a sequel is development.
The best thing that ever happened to the I Am Legend movie is the test audiences.