this post was submitted on 11 Mar 2026
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288
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
254 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] bleistift2@sopuli.xyz 11 points 1 day ago (2 children)

They’re hinting at the fact that those 8GB are shared between the CPU and GPU. So it’s not dedicated, which you’d expect if someone said “RAM.”

[–] boonhet@sopuli.xyz 3 points 16 hours ago* (last edited 16 hours ago)

Don't most integrated graphics setups use system RAM for graphics?

[–] blitzen@lemmy.ca 1 points 1 day ago (2 children)

RAM is RAM. If you take issue with it being unified say so, but it’s still RAM.

He sounds like he’s grasping.

The neo is going to eat his lunch, and he knows it.

[–] bleistift2@sopuli.xyz 3 points 16 hours ago (1 children)

Sounds more like you’re looking for reasons to hate on the article.

[–] blitzen@lemmy.ca 1 points 15 hours ago* (last edited 15 hours ago)

I take issue Hsus statement, but not the article.

This model has absolutely short-circuited the brains of the ardent Apple haters, perhaps including yourself, and I’m here for it.

[–] Blue_Morpho@lemmy.world 12 points 1 day ago

If you take issue with it being unified say so, but it’s still RAM.

He did say so. 8GB unified when a Linux laptop has 8GB of ram and an Nvidia 5050 with 8 GB of VRAM is 16GB of Ram despite not being marketed as a 16 GB laptop.