this post was submitted on 11 Mar 2026
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309
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] melsaskca@lemmy.ca 38 points 1 day ago (2 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

[–] vacuumflower@lemmy.sdf.org 15 points 1 day ago

Apple user share is beneficial for Linux user share.

[–] BeMoreCareful@lemmy.world 5 points 1 day ago (1 children)

That would be interesting to watch.

If I ever had to buy a personal laptop again, it'd definitely make the list.

Obnoxious hardware prices are what kept me off mac for so long. Now all prices are obnoxious maybe it would even out.

Great move if they can capitalize on it

[–] vacuumflower@lemmy.sdf.org 4 points 23 hours ago

They were making a lot on build quality, convenience, brand, ecosystem, cultism, software quality, but not so much on power.

Now power became more expensive for suppliers, and for things listed before it you have to restructure marketing and everything. Apple doesn't have that problem. They also have rid themselves of the legacy problem by two softer changes (dropping 32 bit Intel, then moving to ARM) instead of one hard change.