this post was submitted on 11 Mar 2026
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303
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
271 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] brokenwing@discuss.tchncs.de 54 points 23 hours ago* (last edited 23 hours ago) (4 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

[–] Jrockwar@feddit.uk 29 points 18 hours ago

That's a big difference but not all. The sub-$1000 ultrabook sector has SO MUCH garbage, like Intel Celerons that stutter when you scroll down a web page designed in 2022+. Manufacturers are happy because they can sell rubbish and uncle John with no idea about computers will say "I want a laptop with 1 TB so it's faster, and it must have free office 365 and an antivirus"...

So when someone puts a phone processor in a laptop and builds a chassis that isn't a $5 extruded plastic shell, they panic because it still manages to be better in both benchmarks and real world use despite the paltry amount of RAM.

[–] Scrollone@feddit.it 15 points 20 hours ago

Exactly. They should start installing Linux Mint and call it a day.

Fuck Microsoft.

[–] qat@feddit.nl 13 points 21 hours ago (1 children)

Indeed. PC manufacturers should just invest in the Linux ecosystem.

[–] djdarren@piefed.social 3 points 5 hours ago (1 children)

What, like Asus did back in 2007?

[–] boonhet@sopuli.xyz 2 points 2 hours ago

Unfortunately, these particular devices were kinda shit lol