this post was submitted on 11 Mar 2026
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309
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] T156@lemmy.world 1 points 1 hour ago

It's also quite unexpected, given that it's Apple, and they've traditionally made more expensive machines, with worse hardware. In my country, for example, it is nearly unheard of for a new Apple computer to cost less than four digits/US$800+.

Particularly at a time when it's more typical to hear of new computer prices going up instead, due to shortages.