this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 2 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] AdrianTheFrog@lemmy.world 4 points 9 hours ago (1 children)

It does seem still very impressive against other top laptop CPUs.

https://www.notebookcheck.net/Ryzen-AI-9-HX-PRO-375-vs-Ultra-X9-388H-vs-A18-Pro_19565_20016_18006.247596.0.html

Although I heard from Jeff Geerling's review that the neo often noticably throttles after a few seconds.

It also has pretty terrible IO.

I think the biggest attraction is the build quality, screen, etc. Most cheap laptops seem to cheap out on those a lot in my experience, and Apple did not. If you're not stressing the CPU or GPU, it'll still feel almost as high quality as any other MacBook.

[–] AdrianTheFrog@lemmy.world 3 points 8 hours ago

For reference