this post was submitted on 10 Mar 2026
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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 3 days ago by mesamunefire@piefed.social to c/technology@lemmy.world
289 comments fedilink hide all child comments
 

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] HyperfocusSurfer@lemmy.dbzer0.com 1 points 5 hours ago (1 children)

this is false

So far

[–] VibeSurgeon@piefed.social 1 points 1 hour ago

Sure, but that can be said about almost anything.

Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.