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Looking for books to read for business, sales and marketing? (alien.top)

submitted 1 year ago by gtd_rad@alien.top to c/entrepreneur@indiehackers.space

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I'm strong in tech, but pretty much clueless in business, sales and marketing. I'd like to either produce some kind of a product, or service that is scalable as an entrepeneur.

I don't know if there is such a thing, but are there any books that run you through on some of the "fundamental" steps of business, sales and marketing and how it all ties back to the product or service you're trying to sell?

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[–] BusinessStrategist@alien.top 1 points 1 year ago

It might help to first make a personal assessment of your strengths and weaknesses when it comes to non-technology skills.

Soft "people" skills and the language of business should be top-of-mind.

As an entrepreneur you have to know how to sell, how to effectively connect, engage and persuade with different personality types, understand the language of business (especially business financial goals and objectives), lead a team, and be responsible for handling an endless stream of gaps to be bridged and obstacles to be overcome.

Knowing how to effectively delegate comes in very useful.

Remember, you can't know it all and you can't do it all. But it's YOUR flame that keeps your startup moving from idea to viable and sustainable business.

And above all else, have fun.

It helps to set up your system of making sure that tasks get done. Maybe read "Getting Things Done" for a system that can help enormously with prioritizing and letting you get all those pesky reminders and concerns out of your mind and into your system.

If you plan your next day before you leave, your mind will relax and let you enjoy your evening and get a good night's sleep.

If you have the time and interest, do look into the Pomodoro technique for maximizing your productivity.