this post was submitted on 14 Nov 2023
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Assuming you still don't have the product in hand, there's no way I would be running a black friday sale at the same time you *hope* to be shipping to your pre-order customers.
That's a recipe for 400 extremely unhappy customers, when your first customers should be the most delighted ambassadors for your product and company. They're already cutting you slack for the delay - don't make them feel like idiots on top of this.