this post was submitted on 15 Nov 2023
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You can text demand through AdWords ? How is that done ?
Let's say I'm selling inflatable bouncy houses. Rather than invest in 25 bouncy houses and crossing my fingers that people will want to buy them, I instead put up as basic website as I possibly can. Something like Shopify where it's basically all done for you..
Then I run some AdWords to drive traffic to my website.
This practice can be a little controversial, but I think it's okay. You could basically have the customer go through the process of making the purchase, and then at some point before you take their money, just indicate that it's on back order. If the customer has gone through the time and effort to enter all their information like shipping address, you can be sort of confident that they intended to make the purchase.
Brilliant as an HP fan I would say you thought me dark arts today.
Thanks. It would be more precise if you can give number like what would it cost to set up a website and keep it functioning for the time period of doing a tests. Is it really worth it though ? As building functioning website cost a lot of money to hire developers, acquire domain name, hosting services and all.
I would say to do an initial test it would cost between $200-400 for website, domain, and ads. If it looks promising, you'd then probably want to spend $500-$1000 more on ads to confirm before purchasing inventory.
Might seem "risky", but it is far less risky to do it this way then spending thousands on products you don't know if people want.
To add, I think 1-2 weeks is probably long enough to test. You could probably find some good info in certain Twitter spheres regarding this.
Product testing is def a good idea, but I caution about the time period. 1-2 weeks is 1000% not enough to test an adwords campaign. You're looking at 1 month+ now bc most of your options are at least somewhat AI-driven, which takes a ramp up period.