this post was submitted on 18 Apr 2026
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We started to use ad blockers in the early 2000s because no one could trust they were the 999,999 visitor to the website.
It sounded (and stills sounds) scammy.
It started with pop-up blockers.
Opera was the first major browser to incorporate tools to block pop-up ads; the Mozilla browser later improved on this by blocking only pop-ups generated as the page loads.[citation needed] In the early 2000s, all major web browsers except Internet Explorer let users block unwanted pop-ups almost completely. In 2004, Microsoft released Windows XP SP2, which added pop-up blocking to Internet Explorer. -Wikipedia