this post was submitted on 17 Nov 2023
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IMO Not being able to find new customers indicates you are not dialed in on your marketing or business ops.
Successful business are good at Data and using that data to pivot and dial in the business operations. Things change with time so if you’ve been using an old system that used to work and your strategies are falling flat that means it’s time to update the strategy.
Collect data about everything use this data to improve your product so consumers get what they are actually looking for
Collect data on your marketing strategy and efforts. What channel brings in the most inquiries? What is your conversion rate? How many touch points does it take you to close a client? How are you locating the customer who is problem aware, ready and waiting for your solution?
In your business ops: Are you tracking KPIs? do you have a Critical Number you using as a benchmark for success? Is there a systemized process for capturing clients into your funnel? How many customers are captured in the funnel? How many of the customers captured are converted? Is there something you can change in the funnel to improve conversion? Is there another offer you can make to increase sales at the lower end of the funnel, without compromising the value you give your high ticket customers?
What are your customers finding most valuable, how can you deliver even more value?
Can you tap into old customers and build a new offering that brings them even more value?
Tap in to the customers who don’t sign up for your service. Ask them what’s missing? What’s the pain point that you aren’t addressing. They might not tell you during the consult but see if you can’t get feedback after. A lot of this will be listening closely and reading between the lines. Customer tell you what they want by what they do and do not say.
This economy is a pressure cooker and you’ve got to get dialed in to the nuts and bolts of your business. Winging it, or going with the flow or using old tactics isn’t gonna work. Your going to need to build your recipe for success over and over throughout your entire career.
The great thing is that you are never starting from scratch. You’ve already got the recipe started you’ve just got to start adding the details. Adding the details comes by asking the right questions about what ingredients are needed for the recipe to be great.
Buisness isn’t easy and it ebbs and flows for everyone. It’s a tough game we are in as entrepreneurs but if you’ve been in the game and built up you business so far then you are an A player, but you need to get off the bench with your mindset and start asking the right questions.