Watches

They are fashion watches.

As a general rule you are paying for the logo on the dial, not the quality of the watch - buying from a more traditional watch brand will get you a better watch for your money, but it obviously won't have the same appeal to the more fashion conscious.

So if you want a piece of jewellery or fashionable accessory, by all means go for it - they are perfectly functional watches after all, even if not the greatest value for money. If you want to get the most for your money instead, I would shop around.