262
Steam Controller sells out within 30 minutes in some regions as scalpers start listing them for up to three times the price
(www.videogameschronicle.com)
this post was submitted on 05 May 2026
262 points (97.8% liked)
PC Gaming
14633 readers
740 users here now
For PC gaming news and discussion. PCGamingWiki
Rules:
- Be Respectful.
- No Spam or Porn.
- No Advertising.
- No Memes.
- No Tech Support.
- No questions about buying/building computers.
- No game suggestions, friend requests, surveys, or begging.
- No Let's Plays, streams, highlight reels/montages, random videos or shorts.
- No off-topic posts/comments, within reason.
- Use the original source, no clickbait titles, no duplicates. (Submissions should be from the original source if possible, unless from paywalled or non-english sources. If the title is clickbait or lacks context you may lightly edit the title.)
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Second best would be manufacturers auctioning off their early delivery themselves and selling units for the regular price to confirmed loyal customers.
Steam in particular has some interesting options. They could make it so that, during the first couple of weeks, you need an active Steam account that's at least a year old to buy a controller, and you get a maximum of two per Steam account.
There's lots they could do to make sure they are sold to as many legitimate customers as possible.
The question is, how do you manage it without pissing some people off? I dont think the scalpers are that big of a deal, there's never thousands of them, I bet the percentage of sold controllers going to scalpers is pretty low.
~~(That would encourage scalpers doing it more often. I don't think a company should pay scalpers "ransom" like that and reward them. The better option would be try to avoid them.)~~ Edit: Never mind, I misunderstood you.
How does it encourage scalpers? Buyers will outbid scalpers because scalpers need to make a profit.
Oh wait, I totally misunderstood you. Actually that's not a bad idea to auction it themselves too. I guess the ebay middleman would complicate things further for Valve and even more costly. Maybe for the first 2 weeks or so until enough stock is there.