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What's a business that when you first heard it, thought it was the dumbest idea in the world, and it turned out to be hugely successful? (alien.top)

submitted 11 months ago by Low-Helicopter-2696@alien.top to c/entrepreneur@indiehackers.space

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Airbnb sounded like a horrible idea to me. Who the heck would rent out a single room? Sounded like a recipe for murder.

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[–] PennyStonkingtonIII@alien.top 1 points 11 months ago (1 children)

I'm definitely going to age myself with this one but Yankee Candle Company. I was a kid when they hit the scene and I remember thinking to myself what a stupid business idea it was. Who wants a store just for candles? If somebody presented me with the idea today, I would still think it was a stupid business. That's how I know I don't know shit about businesses.

[–] nola-rye@alien.top 1 points 11 months ago

I’d agree, but there are so many other successful candle businesses, I’d have to eat my words.

My Fiancee introduced me to Bath and Body Works the first time we went Christmas shopping together. I’d bet that most of their sales are generated by their candle special prices during the holidays.